PureLime Philosophy

The Slice and the lime colour is our heritage.
The four segments represent our philosophy:


Feminine / Functional / Fashionable / Fit

Our mission is to design active wear inspired by the healthy, active lifestyle of Scandinavia.

Our aim is to provide a collection of active leisure wear
for all types of women around the world
to help them reach their true potential
that reflects their priority to look good and then perform.

No goal was ever met without a little sweat


NEW moulded sports bra

An underwired sports bra with lightly padded cups and adjustable straps with a racer back option using a clip.

Great looking sports bra for high impact activities to a B cup and medium impact activities for a C+ cup.

Available in black, white and pink in sizes:  32-40 A-DD”

Available on webshop from late september 2015

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Check out our photos


Please go to our Instagram website and check out the photos


What is the latest trend?


Please go to our Pinterest website and check out all the latest trends